Jonathan Kauffman

Purpose-driven storytelling

Editorial strategy and project management

Award-winning food journalism

About me

I’m a Portland-based writer and editorial leader who harnesses storytelling to lift up amazing humans and innovative projects the world needs to know about. I also lead big-swing editorial projects that win national awards and help organizations rethink how they communicate with the world.

Currently, I lead a team that blends storytelling, UX, and product marketing for Airbnb Experiences. I’ve also written about sustainable building, clean energy, disaster housing, and healthcare for clients like the Portland International Airport, Airbnb.org, Oregon Health & Sciences University, and REACH Strategies. Find out more about my editorial strategy expertise on LinkedIn.

In another life, I’m a James Beard Award-winning journalist and food historian.

After a decade as a restaurant critic, I reported on food culture and restaurants for the San Francisco Chronicle, telling big stories about small businesses in the country’s most food-obsessed city. I’ve also written about regenerative farming, food technology, AIDS, and food history for publications like Bon Appetit, the Wall Street Journal, and the New Yorker. Now that I live in Portland, I chronicle my Portlandia-esque love for foraging, gleaning, and micro-homesteading at A Place Is a Gift

Hippie Food, my first book, uncovered the improbable, wildly entertaining history of how young Americans fell in love with organic kale, whole-wheat bread, tofu, and granola in the 1960s. The book was a finalist for a James Beard Award, and Michael Pollan reviewed it in the New York Times. I’ve talked about Hippie Food on NPR and to audiences around the country. Buy it on Amazon or Bookstore.org.


A man walking through a stone archway with mountains in the background.