Social Impact Storytelling
Storytelling that makes a difference.
In addition to my journalism work, I’m devoted to working with nonprofits and impact-oriented enterprises as a writer, editor, and strategist to tell stories.
At the core of my approach: Listening.
Building trust and listening are the first and most critical acts for any storyteller, especially when working in partnership with people from communities that have suffered systemic oppression. Sometimes the story that needs to be told is not obvious, and it takes time and conversation to identify themes and narrative arcs that will engage readers.
I take the same approach with organizations, especially ones in transition: listening as trusted outsider who can delve into your mission and activities, then help you communicate how you’re moving forward — always keeping the big picture in mind as we illuminate the details.
Some of the projects I have worked with clients on:
- Email newsletters: Done right, newsletters are a potent tool for alerting readers to the good work you’re doing and calling them to action. I edited an email publication for two years, as well as newsletters for multiple private clients, becoming deeply immersed in metrics, subject lines, and engagement rates.
- Web: I’ve helped organizations revamp their websites, build their blogs, write marketing copy, incorporate good SEO, and make sure their online content reflects what they’re doing right now—not the last time they looked at their website six months ago. One core principle of this work is understanding that blog posts, web copy, and social media should always fit together into a communications ecosystem.
- Editing: Great communicators don’t always like writing. Over my career, I’ve worked with hundreds of professionals and academics to shape their writing for the general public in the form of articles, blog posts, and bylined editorials.
- Project management: I’ve shepherded large print and online projects to fruition, wrangling teams of writers, copy editors, photographers, and designers — not to mention upper management — while making sure we all enjoy our time working together.
Private and nonprofit clients over the years have included the American Society on Aging, Roccam Recruiting, the Good Governance Institute, Actual Agency, Camp EDMO, and Resy.
Familiar with: WordPress, Google Analytics, MailChimp, and Substack — not to mention communicating with the public via Twitter, Facebook, LinkedIn, Instagram, and even TikTok.
Editing: I have worked with APA, Chicago, and AP style guides, and know the ins and outs of how they differ from one another.
Recent coursework: grant writing, SEO, interpreting medical statistics.